Nvidia’s graphics processing units and artificial-intelligence software technology will be paired with MediaTek’s automotive-focused “Dimensity” system on chip. The partnership gives automakers more infotainment options on Nvidia’s Drive software platform.
In combining their technology, the companies intend to make inroads on what they say is an infotainment-specific market worth $12 billion annually, according to their analysis of a market forecast issued by consulting firm Gartner earlier this year.
The chipsets will present more of an end-to-end offering and compete against the likes of Qualcomm, a prime competitor in the automotive-cockpit realm.
Overall, the automotive semiconductor market is forecast to grow 13.9 percent this year, reaching $76.9 billion, according to Gartner.
This marks the latest automotive-focused endeavor for Nvidia, which works with dozens of global automakers, including BYD, Mercedes-Benz, Volvo and BMW. Nvidia has been on a historic roll, adding $148 billion to its value with a stock-price surge of 24 percent last Thursday.
Shares rose another 2.5 percent Friday, pushing the company’s market capitalization past $963 billion.
Source: Autonews